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Home Entertainment, Inc. has settled Federal Trade Commission charges that it deceived consumers during a marketing campaign for the video game Middle Earth Shadow of Mordor, by failing to adequately disclose that it paid online influencers, including the wildly popular PewDiePie, thousands of dollars to post positive gameplay videos on YouTube and social media. Over the course of the campaign, the sponsored videos were viewed more than 5.5 million times. 52 Different blog platforms operate somewhat differently, leading to confusion on the part of bloggers trying to optimize sites for search engines. Whatever your platform, the same methods you follow for websites still apply, with a multitude of additions Include keywords from your primary list in your blog name, such as http yourcompany.com social media blog . The blog name should appear with an HTML h1 tag on only the front page. On other pages of your blog, the heading level can be as low as h3 . 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Not all blogging hosts support trackbacks. Create an XML site map and submit it to search engines, just as you would for your website. Use permalinks permanent links to maintain blog URLs permanently. Use analytics tools to monitor traffic and user behavior. FIGURE 2-5 The page description metatag for the home page of the Pennington Builders site appears on the first page of the natural search results for the term albuquerque remodeling . In The Singularity Is Near Kurzweil pitches a few solutions to the problem of runaway AI. They re surprisingly weak, particularly coming from the spokesman who enjoys a virtual monopoly on the superintelligence pulpit. But in another way, they re not surprising at all. As I ve said, there s an irreconcilable conflict between people who fervently desire to live forever, and anything that promises to slow, challenge, or in any way encumber the development of technologies that promote their dream. In his books and lectures Kurzweil has aimed a very small fraction of his acumen at the dangers of AI and proposed few solutions, yet he protests that he s dealt with them at length. In New York City, in a cramped dressing room with a film crew anxiously throat-clearing outside, I asked myself, how much should we expect from one man? Is it up to Kurzweil to master the Singularity s promise and the peril and spoon-feed both to us? Does he personally have to explore beyond idioms like technology s irreducibly two-faced nature, and master the philosophy of survival as conceived by the likes of Yudkowsky, Omohundro, and Bostrom?
