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HotDeals.com also lists other great coupons for you to choose from. The Standard Sidewalker Income Poor Income-Poor Sidewalkers are the mainstream populous and reflect the lower to middle class. These Sidewalkers work for modest salaries and possess all the toys to show for it, but have little savings and no retirement plan. Their future is mortgaged to the hilt in favor of a lifestyle, with purchase affordability of any extravagance determined by the monthly payment. Every dime is spoken for car payments, clothes or is sent to stave off the credit reaper. In flow, we are our resourceful, imaginative, ingenious best. Better still, the changes stick. According to research done by Harvard Business School professor Teresa Amabile, not only are creative insights consistently associated with flow states, but that amplified creativity outlasts the zone. People report feeling extraordinarily creative the day after a flow state, suggesting that time spent in the zone trains the brain to consistently think outside the box. Baby, Dre said. Love is supposed to be convenient. It s supposed to be easy. Don t they say that in First Corinthians? He held me close against him again. It s real. It s convenient. It s perfect. The previous three chapters all help you to establish the baseline for your brand storytelling strategy. In Chapter 1 , you went on a journey of self-reflection by identifying your macro story that defines who you are and what differentiates you. In Chapter 2 , you stepped outside of your box to understand how customer, brand, industry, and cultural insights shape your brand storytelling goals and overall strategy. Then in Chapter 3 , you went on a creative adventure down the storytelling rabbit hole to brainstorm and map out the types of stories your company could be telling. You need to be on LinkedIn for the following reasons Recruiters and human resources professionals are on LinkedIn. People who are hiring are looking at your profile on LinkedIn. In fact, if you re not on LinkedIn, it may lead them to speculate why. For example, are you not Internet savvy? If you re looking for a job, it s expected you ll be on LinkedIn. LinkedIn has extensive job listings. If you re looking for work, you can take advantage of LinkedIn s job search engine. Many top brands are using LinkedIn as a way to find suitable candidates through job listings, and there are plenty of listings exclusive to LinkedIn. Receive and give endorsements and testimonials. LinkedIn enables your peers to endorse your skills and write up recommendations, and you can do the same for them. People who are searching for networking connections or job candidates will take these recommendations into consideration. We discuss endorsements and testimonials in more detail in the section Understanding Recommendations and Endorsements , later in this chapter. Make important business connections. You get to choose whom to connect with on LinkedIn. For example, you can connect with past co-workers, employers, and Fortune 500 executives. You never know who will accept your invitation. Join professional groups that include like-minded people. LinkedIn hosts thousands of online groups, enabling professionals to network within their respective niches. Reach out to the people who are viewing your profile. LinkedIn tells you who s viewing your profile, which opens the door when it comes to meeting new people and making important connections. For example, if someone you re interested in working with has viewed your profile, you can contact him, saying, I noticed you viewed my profile. I d love to chat. We talk more about contacting the people who view your LinkedIn profile in Chapter 4 in this minibook. Updating an online resume is easier than continuously updating a paper resume. With LinkedIn, you don t have to worry about formatting documents or hiring a professional resume writer. You just have to click the Edit button and enter your desired information. The formatting is done for you. However, you still have to worry about spelling and grammar. Establish your expertise by using the LinkedIn content platform. LinkedIn invites users to create content, as well. Posting articles on LinkedIn can help to establish your expertise. Read news from your connections. Your connections post news, tips, and updates, which you can look over to stay current on industry trends and timely topics. Research other businesses. A lot of businesses are on LinkedIn. If you re interested in working with a particular business, you can use LinkedIn to read its business profile, connect with people who work for that business, and more. Introduce others to your books, websites, blogs, and more. Your profile has spots where you can list books you authored and links to your blog, website, or other online content. This drives more traffic and sales to your interests.