Posts tagged Clarity

It’s Easier to Sell Something when You List the Faults

It's Easier to Sell Something when You List the Faults

Here’s a business paradox for you. Your sales will increase when you tell people what’s wrong with what you’ve got. Including if what you’re selling is you and your services.

WHAT???

This is mostly unheard of in the business world. Everyone in business is constantly fronting. This is a world full of mega-fucking-huge egos resting on inflated claims of grandeur. No way anybody’s gonna admit what they’ve got for sale is not perfect, especially if it one’s personal service.

But you see, your buyers, they’re sniffing. They’re constantly sniffing, looking for the catch. What’s the catch here? They simply can’t rest until they find it. Your buyers just won’t be ready to make a deal until they can figure out what the real drawback might be with what you’re offering.

So PUT THEIR MINDS TO REST. Tell them what could possibly be wrong for them with your deal. Lay out the faults and limitations of what you’re offering. This does a couple amazing things for you. It allows your customer to feel like he can truly evaluate the deal and be in a better position to make a decision. That’s huge. HUGE. But most importantly, it’s honest; and therefore it boosts your credibility considerably. And, it’s shocking. You have just separated and elevated yourself above the rest of the snake oil salesmen out there. You are a credible source of info in a world of bloodsuckers. Your business customers will cling to you for safety like a 4 year old clings to his blanket. It will no longer matter much what kind of claims your competitor promises, because your customers just don’t know that they can rely on those claims, but they know that they can rely on you. And that puts money in your pocket and stability to your career.

The truth does pay because the truth is valuable. Credibility is valuable. Even more so when there’s more money on the line.   Continue Reading >>   

Fuck the Lingo, Clarity is More Impressive

Fuck the Lingo, Clarity is More Impressive
There are so many showoffs in this world. You want to show off your watch, or your car, or your killer hair-do? Cool, I can tolerate it. What continues to frustrate me in the business world is people showing off with Lingo.

Sure, one can pontificate upon some pompous ponderings along the collective synapse of our social paradigm thereby exacerbating a grandiose public perception with aplomb, but that ain’t going to pay the bills. Simplify your language.

Lingo, industry jargon, the specialized vocabulary used for a specific niche; it’s a very useful way to speed up communication between people who understand the underlying concepts. If you’re speaking to someone unfamiliar with the concepts of your niche, using lingo SLOWS DOWN communication, and CONFUSES people. It also creates the annoying awkwardness of someone having to ask for clarification to understand you. This is unhelpful, demonstrates poor communication skills, and serves to make you less valuable.
Sounds pretty obvious, but if you’re in business you’re probably already doing this now. If you are exceptionally intelligent, I’m almost certain of it.
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