It's Easier to Sell Something when You List the Faults

Here’s a business paradox for you. Your sales will increase when you tell people what’s wrong with what you’ve got. Including if what you’re selling is you and your services.

WHAT???

This is mostly unheard of in the business world. Everyone in business is constantly fronting. This is a world full of mega-fucking-huge egos resting on inflated claims of grandeur. No way anybody’s gonna admit what they’ve got for sale is not perfect, especially if it one’s personal service.

But you see, your buyers, they’re sniffing. They’re constantly sniffing, looking for the catch. What’s the catch here? They simply can’t rest until they find it. Your buyers just won’t be ready to make a deal until they can figure out what the real drawback might be with what you’re offering.

So PUT THEIR MINDS TO REST. Tell them what could possibly be wrong for them with your deal. Lay out the faults and limitations of what you’re offering. This does a couple amazing things for you. It allows your customer to feel like he can truly evaluate the deal and be in a better position to make a decision. That’s huge. HUGE. But most importantly, it’s honest; and therefore it boosts your credibility considerably. And, it’s shocking. You have just separated and elevated yourself above the rest of the snake oil salesmen out there. You are a credible source of info in a world of bloodsuckers. Your business customers will cling to you for safety like a 4 year old clings to his blanket. It will no longer matter much what kind of claims your competitor promises, because your customers just don’t know that they can rely on those claims, but they know that they can rely on you. And that puts money in your pocket and stability to your career.

The truth does pay because the truth is valuable. Credibility is valuable. Even more so when there’s more money on the line.   Continue Reading >>