Posts tagged valuable

The Four Words You Will Never Say Again in Business: That’s Not My Job

The Four Words You Will Never Say Again in Business: That's Not My Job

If you ever answer someone important with “That’s Not My Job” you will be RIGHT! It won’t be your job when you’re terminated for being unimportant or useless.

Those words are banned if you’re an entrepreneur, and even if you have a salary. If those words ever come out of your mouth, don’t expect to go very far. It’s as simple as that. Your job is to put food in your stomach. Your job is to ensure that your operation is successful. Your job is to do whatever the fuck you need to do to make that happen.

That is the path of the achiever. He goes over and above. He doesn’t lose money and opportunities by being snotty. Of course the division of labor is important. Of course you shouldn’t always try to do everything. Of course you need to decide what is legitimately worth your time, not to waste time on time wasting things. But when push comes to shove and you have a real problem or a real opportunity, you do everything you can to handle it. I don’t care if you’re dealing with clients or you’re a salary employee, if you would ever like to move beyond your current position, you need to go beyond what you think is your job description.

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It’s Easier to Sell Something when You List the Faults

It's Easier to Sell Something when You List the Faults

Here’s a business paradox for you. Your sales will increase when you tell people what’s wrong with what you’ve got. Including if what you’re selling is you and your services.

WHAT???

This is mostly unheard of in the business world. Everyone in business is constantly fronting. This is a world full of mega-fucking-huge egos resting on inflated claims of grandeur. No way anybody’s gonna admit what they’ve got for sale is not perfect, especially if it one’s personal service.

But you see, your buyers, they’re sniffing. They’re constantly sniffing, looking for the catch. What’s the catch here? They simply can’t rest until they find it. Your buyers just won’t be ready to make a deal until they can figure out what the real drawback might be with what you’re offering.

So PUT THEIR MINDS TO REST. Tell them what could possibly be wrong for them with your deal. Lay out the faults and limitations of what you’re offering. This does a couple amazing things for you. It allows your customer to feel like he can truly evaluate the deal and be in a better position to make a decision. That’s huge. HUGE. But most importantly, it’s honest; and therefore it boosts your credibility considerably. And, it’s shocking. You have just separated and elevated yourself above the rest of the snake oil salesmen out there. You are a credible source of info in a world of bloodsuckers. Your business customers will cling to you for safety like a 4 year old clings to his blanket. It will no longer matter much what kind of claims your competitor promises, because your customers just don’t know that they can rely on those claims, but they know that they can rely on you. And that puts money in your pocket and stability to your career.

The truth does pay because the truth is valuable. Credibility is valuable. Even more so when there’s more money on the line.   Continue Reading >>